Wow… if you don’t know this already then you could have problems. But the EU Cookie Law comes into effect on May 26th 2012. If your site uses “cookies” to track visitors or for use in website analytics for example Google Analytics, this enforcement of the 2003 Privacy and Electronic Communications (EC Directive) Regulations will be a pain to comply with!
A good article with examples and comments from other businesses can be found here:
Commentary on EU Cookie Law and example comments from businesses.
And another interesting article from the BBC found here:
Google Analytics “not exempt”
Apparently up to 89% of businesses either have not done anything to comply with the new rules or don’t intend to by the deadline! Fines could follow… however lets be sensible, the new enforcement of the law is aimed at those parties collecting your data when you visit a site that they can use for not so legal or ethical means at a later date, the law is not really being enforced to hit those collecting analytics data to make their website run better and more effectively. That said, the law will still affect nearly all of us running normal business websites.
Now the GOOD NEWS:
1. to see which pages get the visitors, where they came from, what phrases they used in search engines etc.
2. to get more business for your website?
I would argue, website stats are used to somehow increase business. So ask yourself this, why have to comply with the latest laws when you could use IPFingerprint to dramatically increase leads and business and not worry about the EU Laws from the 26th May… Want to know more? Please contact us or visit http://www.ipfingerprint.com