What are Google Ads Landing Pages and why should I use them?
These are pages that are specific to the search phrases used in Google Ads. If they do not already exist in your website they must be created. They will result in more business via Google Ads and therefore a higher ROI! Why?
Google wants to ensure where possible “relevancy”. Or in other words, Google wants surfers using its search engine to “find” what they were looking for. They measure “relevancy” in seeing how many visitors stay on a page they hit and or visit other pages in that website instead of clicking off back to the search results! To assist visitors who find you via Google Ads, it is essential that they are directed from the phrases they are searching for to pages that are relevant to the search phrases themselves. Not only will Google like this as the relevancy of the “landing pages” is there, but it is common sense that if you have a page of info/products or services that were the initial search from the visitor, you have more chance of a conversion to business by that visitor.
Landing Page Creation
Our development team will create landing pages that sit in your website, they can only be found via Google Ads results and not via surfing your website normally. These pages will contain information relevant to the phrases and groups in your campaign. There can be unlimited landing pages and we do not charge to create them if we are hosting your website.
Content of Landing Pages
Landing pages typically include information related to the phrases and in addition could include “special offers” or “headline offers” and “calls to action”. Example: For a Hotel marketing Conference Venue phrases – the landing pages could include a Google Map and location information as well as headline delegate and room rates as well as conference room layout images. The page would appear as a page in your website allowing the visitor to view other areas in your website.
Our Approach to Google Ads Management
Our typical set up and management of a Google Ads Campaign would involve the following:
- Keyword Research
- Campaigns Set up with Ad Groups and Phrases
- Adverts Creation
- Landing Page Editing and Creation
- Linking your Google Account with Analytics to monitor results/bounce rates etc
- Conversion Code Insertion
- Virtualnet Monitoring Code insertion
Your Next Step!
Want to Try Google Ads but don’t know where to start? or Do you already have a campaign but not happy with the results?
Contact one of our Internet Consultants to discuss how our Google Ads Management services can help your company.